WIN A NEW CAR – The teaser
On the occasion of their personal exhibition, VIER5 has created this teaser specifically for the MACRO website.
It is a playful crossing of various typefaces that VIER5 use in their graphics and that we can also find in the new poster entitled WIN A NEW CAR and created for the homonymous exhibition here at the museum.
VIER5 is a design studio founded in Paris in 2002 by German designers Marco Fiedler and Achim Reichert. The studio has created a number of artist’s books and art publications, and has developed the visual identity of various cultural institutions, including Museum Angewandte Kunst, Frankfurt, and Johann Jacobs Museum, Zurich. In 2007 VIER5 designed the guiding system for documenta 12, and in 2017 the visual communication for documenta 14, in Kassel and Athens. In 2003 Fiedler and Reichert launched the independent periodical FAIRY TALE MAGAZINE (FT), and since 2007 they have produced their own apparel line.